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Evolving Logic of Brand Relationship Dissolution: Explanation Based on Chinese Culture
  • 所属机构名称：武汉大学
  • 会议名称：International Conference on Engineering and Business Management
  • 成果类型：会议
  • 会场：Chengdu, PEOPLES R CHINA
  • 相关项目：断裂的消费者－品牌关系再续研究
作者： Zhou Lin|Wang Xingang|Huang Jiang|
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断裂的消费者－品牌关系再续研究
期刊论文 15 会议论文 3
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