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Does a Long-term and Active Customer of a Current Savings Account Have a High Lifetime Value?
  • 所属机构名称：西安工业大学
  • 会议名称：International Conference on Marketing Studies 2011
  • 成果类型：会议
  • 会场：Kuala Lumpur
  • 相关项目：基于客户终身价值的最优回报计划设计及应用研究
作者： 高婷|Weverbergh Marcel|李纯青|
同会议论文项目
基于客户终身价值的最优回报计划设计及应用研究
期刊论文 27 会议论文 9 著作 1
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