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In-depth Study on the Influence of Internet Perceived Risk on the E-WOM
所属机构名称:中国人民大学
会议名称:International Conference of Marketing Science and Management Technology
成果类型:会议
相关项目:我国企业体验营销的价值创造及其运行机理研究
作者:
Guo Guoqing|Yao Yanan|Yu Lianzhao|
同会议论文项目
我国企业体验营销的价值创造及其运行机理研究
期刊论文 9
会议论文 8
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Research into the Impact of Consumption Experience on Experiential Value
An Empirical Study on the Influence of Perceived Credibility of Online Consumer Reviews