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Keyword Optimization in Sponsored Search Advertising: A Multi-Level Computational Framework
  • 所属机构名称：华中科技大学
  • 会议名称：the 23rd Workshop on Information Technologies and Systems (WITS’13)
  • 时间：2013
  • 成果类型：会议
  • 相关项目：跨搜索引擎关键字竞价广告预算分配最优化策略研究
作者： Yang, Y.|Yang, Y.|Guo. X.|Zeng, D|
同会议论文项目
跨搜索引擎关键字竞价广告预算分配最优化策略研究
期刊论文 10 会议论文 22 著作 1
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Daily Budget Optimization Based on the Newsboy Model for Advertisers in the SSA Markets
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Dynamic Budget Adjustment in Search Auctions
Budget Allocation in Competitive Search Advertisements
搜索竞价中关键字最优化策略
基于协同演化的关键字竞价计算实验
An Artificial Society-based Simulation Framework for Sponsored Search Auctions
Boundary value problems for stochastic budget distribution in search advertisements
On the click fraud rate fluctuations
Budget Planning for Coupled Campaigns in Search Auctions
Polarization Trend in Sponsored Search Auctions
Bidding Behavior and Equilibrium on Competitive Keyword Advertising Markets
Fraud-Sensitive Auction Mechanism for Sponsored Search Advertising
A Credibilistic Differential Game Model for Budget Allocation in Sponsored Search
Budget-constrained Bidding in the Sponsored Search
Spatially Enhanced User Behavior Modeling using Dynamic Bayesian Network
A Stochastic Model of Temporal Slot Budget for Sequential Distribution in Search Advertisements
Game-theoretical Analysis of Budget Allocation across Search Advertising Markets
A two-stage fuzzy programming approach to budget allocation for keyword auctions
The first step to allocate budgets across search advertising markets