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Ambiguity Effect in Small Probability Promotions: Roles of Purchase Value and Promotion Budget
  • 所属机构名称：清华大学
  • 会议名称：2009 INFORMS Marketing Science Conference
  • 成果类型：会议
  • 会场：Ann Arbor
  • 相关项目：概率有奖促销效果的影响因素研究
作者： ZHAO Ping|CHEN Rong|YAO Qing|
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概率有奖促销效果的影响因素研究
期刊论文 21 会议论文 9 获奖 4
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