中文摘要：

安康旅游产业实现突破发展的前提性基础是彻底改变安康以外的普通旅游者对安康的城市（地域）印象．安康本土旅游文化圈内的一些研究者在打造安康城市印象的工作中所设计出的宣介策略和手段，在有效性的指向上均存在着明显的局限性．城市印象设计的本质是为城市还原出一幅具象的面孔．只有当人们在生存体验的层面上将自己热爱这片土地的理由宣示出来，将对这片土地的感恩与敬畏强有力地表述出来，并获得认同和信服，安康才能在文化审美、自然审美的层面上对外生成强大的征服力．

英文摘要：

The breakthrough development of Ankang＇s tourist industry should be based on the premise of sweeping change of the nonlocal tourists＇ impression on Ankang. During creating the city images of Ankang city, the publicity strategies and methods are designed by the local researchers, and the validity of all the directivity is limited. The essence of the city impression design is that it will re-create a representational impression. Only when the people announce the reasons why they love this land at the level of survival experiences, and gain recognition and conviction, the strongest forces from cultural aesthetics and natural aesthetics will be created.