欢迎您！东篱公司
退出
-
申报数据库
-
立项数据库
-
成果数据库
-
项目获奖数据库
中文摘要：
大客户管理虽然已经流行了近半个世纪，但是主流的研究方法还是定性研究，实证研究十分有限，而且现有研究主题分散，理论基础单薄，导致大客户管理研究局限于几个特定领域，难以获得突破。本文阐述了大客户管理概念的起源与发展，辨析了大客户管理与几个相近概念的关系，并重点对近十年的文献进行了梳理，展现了国外有关大客户管理的研究前沿，包括针对大客户经理个人的研究、针对供应商与大客户之间关系的研究以及针对大客户管理项目的研究，最后结合现有文献的不足对未来研究方向进行了展望。
英文摘要：
Firms from emerging economies have driven global economic development. The landmark paper written by Hoskisson et al. in 2000 shows that the research on firm strategy in emerging economies has been an important branch of strategic management research. Based on the clarification of the concept and environmental characteristics of emerging economy, this paper outlines the latest development of firm strategy and behavior research in emerging economies from the perspectives of institutional theory, transaction cost economics and resource-based view, and makes the comparison among them. Then it points out future potential research directions.
同期刊论文项目
同项目期刊论文
An investigation of interpersonal ties in interorgnanizational exchanges in emerging markets: A boun
Contingencies in collaborative innovation: matching organisational learning with strategic orientati
Typology and effects of co-opetition in buyer–supplier relationships: Evidence from the Chinese home
Improving performance and reducing cost in buyer–supplierrelationships: The role of justice in curta
期刊信息
位置：