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环境解说系统使用行为群体差异研究
  • 时间:0
  • 分类:F592.68[经济管理—旅游管理;经济管理—产业经济]
  • 作者机构:[1]闽江学院旅游系,福建福州350108
  • 相关基金:教育部人文社会科学研究项目(11YJCZH247).
中文摘要:

以福州国家森林公园为实证地,应用单因素方差及样本T检验等分析方法对740份有效调查问卷进行统计分析,探讨环境解说系统使用行为的群体差异。结果表明:男女群体在易用性认知、情感成分及便利条件等观察变量上差异显著;不同月收入群体对环境解说系统使用收费问题较为敏感;家庭结构中有未成年孩子的群体更倾向于使用解说系统;中青年组比老年组表现出更强的自我效能;教育水平为本科的群体表现出强烈的使用环境解说系统的行为意向。研究结论对国内森林公园环境解说系统的建设及完善具有指导意义。

英文摘要:

This paper, using Fuzhou National Forest Park as an empirical research object, works on the group behavior difference of using environment interpretation system by analysis of 740 valid questionnaires with the method of one-way analysis of variance and sample T-test. The results show that there is a significant difference between men and women in the aspects of observed variables such as usability cognition, affective component and facilitating conditions. Groups with different monthly incomes are very sensitive about the admission fees for using environment interpretation system. Families with underage children prefer to use the environment interpretation system, and the young and middle aged tourists show more self-efficacy than the old ones, while tourists with a bache- lor~ degree show strong behavioral intention of using environment interpretation system. Those conclusions are significant to guide the construction and perfection of environment interpretation system in national forest parks.

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