以中原经济区为研究对象,利用PEST分析方法对中原经济区智慧景区发展环境进行综合分析,并采用ASEB栅格分析法围绕中原经济区发展的活动、环境、体验和收益四个方面,分析中原经济区智慧景区发展的优势、劣势、机遇和挑战。研究发现:区域内旅游资源种类多样,产品属性较为丰富,智慧景区发展基础好;多种方针政策的支持是景区不断进步的重要保障;景区的智慧化程度不足,接待散客能力较弱,无法适应散客化趋势和游客的个性化需求;游客体验度重视不够,景区重管理、轻服务现象普遍存在。中原经济区智慧景区以后的建设应加强政府的引导作用;强化景区管理职能;循序渐进,主次有序,并运用社会力量推进景区的智慧化。
This paper takes the Central Plains Economic Zone as the basic unit of research, using PEST analysis method to analyze the development environment of it. Centering around four aspects: the activities, environment, experiences and outcome, ASEB method is used to conduct a SWOT analyze on the present situation of the development of the wisdom scenic spot in the Central Plains Economic Zone. The results indicate as follows: there are a big variety of tourism resources in this region ; the products are typified with abundant attributes ; the development foundation of wisdom scenic spots is strong; multiple policy supports are an important guarantee of sustainable development of wisdom scenic spots; the intelligence level of scenic spots are inadequate; the aspect of tourist experiences has not been given enough attention ; the phenomenon of emphasizing management but neglecting service quality is widespread. Government supervision should be strengthened for the future construction of the wisdom scenic spots in the Central Plains Economic Zone should; the management function of the scenic sports should he strengthened; All related tasks should be performed in good order and organization and social resources should be acquired into the intelligence construction of the scenic spots.