中国三明治”创业者是一群30岁上下,感受到来自职业发展、家庭生活等多层次压力,但又试图保留自身理想的年轻群体,在数年的职场生涯之后,开始尝试拥有一份自己能完全掌控的事业。以“三明治创业者”这一群体为研究对象,探究在创业过程中创业者先前经验对创业行为的影响过程,以及性别因素的作用方式。通过对7位女性和7位男性创业者分组进行扎根研究后发现,随着创业者对先前经验的依赖惯性增强进而陷入到锁定效应中,其对创业行为的影响从促进转变为抑制,从而使得这一影响过程呈现曲线路径。性别对比研究发现:男性创业者侧重于职能经验的积累,进而更易陷入到“路径锁定”的负面影响中;女性创业者则更加侧重于行业经验的获取。
The 'China30s' Entrepreneurs is a group in their 30s, who are stressed out by various issues including careers and family life while keeping their dreams alive. After several years of high quality career, they often be- gin to have a business which can be completely controlled by their own. Thus, this paper focuses on this unique group as the research object, explores prior knowledge's influence on the entrepreneurship in the process of start-up entrepreneurs, and the role of gender factors. Through the grounded theory with 7 female and 7 male en- trepreneurs groups comparison, we find that as the inertia of dependence on prior knowledge of entrepreneurs has been increasing, they will fall into lock-in effect, which means influence of prior knowledge on entrepreneurship change from positive to negative, thus impact process is a curve path. Gender comparison study found that, male entrepreneurs focus on accumulation of function knowledge, which make them more easily fall into lock-in effect; female entrepreneurs focus on the industry knowledge