中文摘要：

本文揭示了不同战略导向对组织创造力的差异性影响，并将转换性学习纳入组织学习分类，考察了三种类型组织学习的中介效应．运用116个有效企业样本对研究假设及影响路径进行了检验．结果表明：市场导向对组织创造力存在倒U型影响，企业家导向对组织创造力存在正向影响；应用性学习和转化性学习中介了市场导向与组织创造力之间的关系，而探索性学习在市场导向与组织创造力之间的正面中介效应随着市场导向增强而减弱；三种类型组织学习都中介了企业家导向与组织创造力之间的关系．

英文摘要：

It investigates how different strategic orientations impact organizational creativity both directly and indirectly through influencing exploitative learning, exploratory learning, as well as transformative learning. Using data gathered through a survey of 116 enterprises in China, here it empirically tests all the hypotheses. The results show that market orientation has significant inverted U-shaped effect on organizational creativity, and entrepreneurial orientation has significant positive effect on organizational creativity. Both exploitative learning and transformative learning mediates the relationship between market orientation and organizational creativity, however, the positive mediating effect of exploratory learning between market orientation and organizational creativity decreases while market orientation increases; three kinds of organization learning mediate the relationship between entrepreneurial orientation and organizational creativity.