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An analytic decision making framework to evaluate multiple marketing channels
  • ISSN号：0019-8501
  • 期刊名称：Industrial Marketing Management
  • 时间：2014.11
  • 页码：1420-1434
  • 相关项目：管理信息与数据挖掘（研究领域）
作者： Kun Chen|Gang Kou|Jennifer Shang|
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管理信息与数据挖掘（研究领域）
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