中文摘要：

零售商降价策略的间接促销作用,现有文献的研究较少。文章采用情境实验与问卷调查相结合的方法,研究零售商隐性价格捆绑策略的促销机制,发现从降价促销中获得的收益大小和分部定价方式有利于刺激顾客增加购买量,最后对零售商改进促销效果提出了建议策略。

英文摘要：

There is little literature on the indirect promotion effect of retailer＇s price deduction strategy. This paper,takingthe combination of scenario simulation and questionnaire survey,makes a study on the promotion mechanism of retailer＇s im-plicit price bundling strategy,and discovers that the amount of proceeds obtained from price promotion and partitioned pricingare conducive to stimulating customers to increase purchases. In the end,the paper puts forward suggestions for retailers to im-prove promotional effect.