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中文摘要：
针对世界金融危机背景下我国企业所面临的投资选择,建立考虑宏观、微观影响因素的企业投资风险评价指标体系,综合运用主观和客观两种赋权方法,对评价指标进行组合赋权,构建基于G1-变异系数法的企业投资风险评价模型,并以家电行业为样本进行实证研究,验证模型的实际应用价值,探索符合当前形势的投资风险评价新方法。
英文摘要：
In order to solve the question of Chinese enterprises＇ investment choice in the context of the world financial crisis,this paper builds an enterprise investment risk evaluation index system considering macro and micro factors.Through the integrated use of subjective and objective methods of empowerment,it builds enterprise investment risk appraisement model based on G1-coefficient of variation.Taking household appliances industry as a sample of empirical research,it verifies the practical application of this model and seeks a more scientific risk assessment method to provide the basis for scientific decision making under the new situation.
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