中文摘要：

组织的社会评价研究社会公众如何评价组织、社会评价如何影响组织以及组织如何管理社会评价。在“观众崛起”背景下，理解、应对和管理社会评价已成为组织与外界环境交互的重要组成。本文以合意性和个体性两个维度构建起一个理解组织社会评价的2x2框架，将声誉、地位、明星组织、组织越轨、身份、污名等来自不同流派的社会评价成果给予类型化区分，梳理各流派的研究现状，进而探讨不同评价类型之间动态转化的可能路径，最后提出组织社会评价未来可能的五个研究方向。本文提供的整合框架和转化路径分析，将不同流派的相关研究成果整合于一体，揭示了不同社会评价之间的关联和过渡可能，对明晰有关组织社会评价问题的认识，整合和深化研究，以及提升组织应对社会评价的策略水平，均有一定价值。

英文摘要：

The research of social evaluation of organizations is interested in how social public evaluates organizations, how social evaluation affects organizations as well as how organizations respond to social evaluation. Under the ＂audience rising＂ background, how to understand, cope with andmanage social evaluation is becoming a fundamental issue for organizations to interact with external environment. This paper builds a 2-2 framework for understanding social evaluation of organizations based on the two dimensions, desirability and individuality, distinguishes the achievements of social evaluation from different schools such as reputation, position, star organizations, organizational deviance, identity, and stigma, sorts out the research status of different schools, then discusses possible route to dynamic transformation between different evaluation types, and finally points out five possible directions in future research of social evaluation of organizations. The analysis of integrated framework and transformation route provided by this paper integrates research results of different schools into the whole, reveals the relationship between social evaluation and possible transition, and has certain value to the clarification of the understanding of social evaluation of organizations, the integration ＆ deepening of related research and the improvement of strategic level of organizations＇ response to social evaluation.