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Position Auctions with Budget Constraints: Implications for Advertisers and Publishers
  • ISSN号：0732-2399
  • 期刊名称：Marketing Science
  • 时间：2015.12
  • 页码：897-905
  • 相关项目：搜索引擎广告的关键词筛选与竞价策略：考虑多重约束的理论模型与实证研究
作者： Lu, Shijie|Zhu, Yi|Dukes, Anthony|
同期刊论文项目
搜索引擎广告的关键词筛选与竞价策略考虑多重约束的理论模型与实证研究
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