中文摘要：

科学技术是第一生产力，发展现代农业必须依靠现代科学技术。如何有效地传播农业技术是当前农业技术成果转化的问题所在，是关乎农业技术服务农业的大事。通过应用传播学影响不一论对江西省1077户种稻大户获取农业技术信息的途径及各途径信任度进行分析，找出当前影响农业大户农业技术传播的问题，为实现现代农业技术的有效传播提出相应对策。

英文摘要：

The science and technology is the first productivity. Developing modem agriculture must rely on modem science and technology. How to spread the agricultural technology effectively is an important question for the transformation of agricultural technology. This paper analyzed farmers＂ way to get agriculture technology information based on 1077 large rice farmers in Jiangxi Province by using the communication theory, and then found out the problems that influencing the result of agricultural technology spreading, and put forward several measures to solve it.