中文摘要：

随着社会研究的＂空间转向＂以及地理研究的＂文化转向＂,城市消费空间成为城市社会研究与文化地理学研究的热点;然而在全球化推进过程中,地方化也在悄然兴起,玛吉阿米餐厅正是地方化催生的产物,并且自其开业以来就受到中外游客的青睐。基于这种背景,本文从经营者的空间建构和游客的感知两个角度,运用质性的研究方法对玛吉阿米进行研究,发现：经营者运用各种景观符号及名人轶事对空间进行建构与重构,使其成为一个极具民族风情与有故事的空间;而作为消费的游客,通过对实体空间、名人轶事的感知获得一种深刻的消费体验,而对餐厅的功能价值的感知程度较差,这也说明旅游消费也具有符号消费的倾向。

英文摘要：

With the“space turn”in social studies and the“cultural turn”in geography, urban consumption space has become a hot spot in the research of urban social and cultural geography; But in the process of Globalization, the localization is also rising quietly, the Makye Ame restaurant is the result of localization, and since its opening, it has been favored by Chinese and for-eign tourists,it has formed a unique phenomenon of Makye Ame. What’s more, The previous studies are concerned about the global urban space. Based on this background, this paper focus on the localization space—Makye Ame restaurant form the operator’s space construction and the perception of tourists, two questions are discussed： how does the Makye Ame restaurant be constructed？ how tourists perceive and interpret it ？ This article mainly uses the qualitative research method. Firstly, the text and pictures about Makye Ame was collected through the Internet, then we analyzed these words and pictures based on the field survey to answer the first question we proposed. Secondly, we investi-gated 23 customers in the Makye Ame restaurant by using the sensory ethnogra-phy, the content analysis method was used to analyze the data of the inter-view.The result shows, the operators use various landscape symbols and celebrity anecdotes to construct and reconstruct the space to make it become a place full of exotic and stories. The consumption space is no longer pure space, it becomes the place full of stories. While the tourists obtained a profound consumption experience through the perception of the entity space and the celebrity anecdotes, and the perception of the restaurant’s functional value is poor, this shows that the tourism consumption also has a tendency of symbol consumption.