中文摘要：

简要介绍了体验式旅游的基本概念，山东省东部沿海城市的体验式旅游的开发现状及存在问题，分析了山东体验式旅游的优势、劣势以及机遇、威胁。以青岛市为例，利用回归分析法得出旅游总人数相对于年份变化的预测方程，对旅游总人数进行了预测，与实际比较吻合。研究结果表明山东省东部沿海城市体验式旅游开发潜力较大，有广阔的发展前景。

英文摘要：

This paper briefly introduces the basic concept of experience tourism, the current development situation and existing problems of experience tourism of the eastern costal cities in Shandong Province. It analyzes the advantages, disadvantages, opportunities and threats of experience tourism in Shandong Province. Taking Qingdao as an example, we obtained the forecast equation of total number of touring people with the year change using the regressive analytic method, and we also forecasted the total number of touring people, the results could well tally with practical situation of Qingdao＇s experience tourism; it was shown that the eastern costal cities in Shandong Provincce have a big development potential of experience tourism.