中文摘要：

诗歌广告借助诗歌形式形象地表达广告相关内容,它属于诗歌题材之一,内容涉及广告宣传。借助诗歌载体,中国古代诗歌广告直观地再现古代广告现实形态及其演变规律;通过塑造典型艺术形象,中国古代诗歌广告表达某种具有感染力价值的情感形态。同时,中国古代诗歌广告还是一种感知力的表现形式,借助诗歌广告,中国古代商人传播了特定的广告理念。

英文摘要：

Poetry advertisement can vividly express the relevant contents in the form of poetry. With the carrier of poems, Chinese ancient poetry advertisement visually reconstructs the actual form of ancient advertisement and its evolving laws; by building the typical artistic images, Chinese ancient poetry advertisement conveys some forms of emotions with infectious values. A specific advertising concept of the businessmen in ancient China is spread with the aid of poetry advertisement which is also a form of perception.