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中文摘要：
随着世界旅游业的发展，旅游企业要在竞争日益激烈的国内外市场持续发展并立于不败之地，进军网络营销是必由之路．以浙江湖州为例，发现在湖州旅游网络营销的发展过程中，存在旅游网上信息的繁多与专业旅游网站稀少、丰富的旅游资源与网络基础设施薄弱等矛盾，并提出设计出色的网络营销平台，建立配套的社区网站等措施，以期促进湖州旅游网络营销具有良好的发展前景．
英文摘要：
With the development of tourism in the world, China＇s tourism enterprises will develop sustainably and become invincible in the increasingly competitive international and domestic markets and the only way to promote tourism is to enter the network marketing. Taking Huzhou in Zhejiang Province as an example, there are contradictions such as much online information and few special travel sites, rich tourism resources and weak network infrastructure in the development process. The paper proposes some countermeasures such as well- designed online marketing platform, supporting the establishment of community websites and so on in order that Huzhou tourism network marketing can have good prospects for development.
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