中文摘要：

随着生活水平的提高，人们对运动健康的关注度与日俱增。智能手环与运动社交平台作为促进人们积极运动、管理个人身体健康的硬件部分和软件部分，相互促进发展。本文以运动社交平台和智能手环的用户使用行为为出发点，通过问卷调查的方式收集数据，研究了运动社交平台对用户使用及购买智能手环的影响。对智能手环的营销和推广渠道进行探索，以期为智能手环服务提供商提供可行的建议。

英文摘要：

With the development of the economy, people pay more and more attention to sports and health. Smart bracelet and sports social platform promote people to exercise and manage their own health, and both of them promote with each other. Based on the user behavior, this paper collected data through a questionnaire survey. We discussed the impact of sports social platform on the use and purchase of smart bracelet. We explored the marketing and promotion channels of smart bracelet, and give some suggestions for smart bracelet service providers.