中文摘要：

论述了中国文化产业开发的现状与背景：相较英美等国,中国在文化资源开发方面还处于摸索阶段,但文化产业的开发不能够模式化,而应因地制宜。以符号学为理论视角,以中原文化为例,分析了提喻与文化品牌的打造、伴随文本与文化符号系统构建、刺点与文化符号的受众心理三方面之间的关系,以为中国地方文化资源开发路径探索带来新的启发。

英文摘要：

The present situation and the background of China＇s cultural industry development is discussed as follows：Compared to countries such as Britain and America,the development of cultural resources in our country is still on the exploratory stage. But the development of cultural industry can＇t be modeled,we should adjust measures to local conditions. Based on semiotics theory and taking the central plains culture as an example,this paper analyzes three aspects which include the relationship of synecdoche and culture brand building,context and cultural symbol system building,and Punctum and audience＇psychology,so as to inspire Chinese local cultural resources development.