中文摘要：

创意是一种认知，它内隐于企业家头脑中。创意是一种愿景，是在政策、技术、行业和社会条件变化所产生的市场机会的基础上诞生的。企业家的创意也是认知模式的一种，企业家创意和企业之间具有内在的逻辑联系，企业家不是万能的，需要企业来实现其创意。

英文摘要：

Creativity is a kind of cognition, which hides in the minds of entrepreneur. Creativity is a kind of vision, which is born based on market opportunities resulting from the changes of technology, industry and social conditions. Entrepreneur＇s creativity is also a kind of cognitive model, and intrinsic logical connection between entrepreneur＇s creativity and enterprise exists, so it is necessary for entrepreneur to realize his creativity with the help of enterprise.