本文以火灾风险为研究对象,以保护动机理论作为理论框架,以安徽省217户古建筑居民为代表,研究古建筑居民的防火意识。本文将火灾风险信息分为信息内容、信息观察、信息交互三个维度,将防火减灾行为分为常规措施和建筑防火投资,研究不同信息形式对居民风险感知和防灾行为的影响。研究发现火灾风险信息的三个维度都显著影响风险认知过程的损失感知和自我效能;损失感知显著地影响居民的常规防火措施,而自我感知显著地影响居民的建筑防火措施。文章验证性的结论将有利于政府制定相关的政策,进行有重点和有针对性的信息传播,提高居民的自我保护意识。
Based on the theoretical framework of protection motivation theory,this paper tests ancient architecture residents' awareness of fire prevention by using the contingent valuation survey method among217 ancient building residents in Anhui. In order to understand how information effect risk perception and wildfire mitigation behavior,we categorize wildfire mitigation behavior as formal action,investment of building and risk information into three dimensions: information content,information observed,and information milling. The results show that three dimensions of risk information have positive effect on perceived consequences and self-efficacy; perceived consequences produce positive effect on formal action and self-efficacy has positive effect on investment of building. The verification conclusions of this paper will help the government formulate policies relevant to the enhancement of residents' self-protection consciousness by focusing on and targeting risk information transmission.