中文摘要：

针对当前产品设计中对感性意象需求的提高，提出一种产品意象造型设计参数辨识方法．首先获取产品的感性意象评价值和设计元素，然后通过灰关联计算，依据灰关联度辨识出产品意象造型中的平台参数和个性参数．该方法能使设计师较好地掌握关键性设计元素，从而合理配置设计资源．最后以轿车侧轮廓为例进行说明．

英文摘要：

Aimed at the increase of consumer＇s kansei image requirement in current product design, a pa- rameter identification method for product image design was presented. Firstly, the image evaluation and design elements of the product were obtained. Then, by means of grey relational computation the platform parameter and the individuality parameter were identified for product image designing based on the grey re- lational grade. The method could make designer to grasp well the key design elements and dispose ration- ally the design resources. Finally, the car side contour was taken as an example to illustrate the method presented.