中文摘要：

目的通过对传统器物现代化设计中因忽略用户情感需求形成的认知惯性的分析,提出基于传统器物认知重构的产品造型创新设计模式。方法从现代认知环境展开,以满足用户的情感需求为原则,利用感性工学方法,对马家窑等彩陶展开认知重构研究。结果提取了与现代小型家电产品代表性目标意象相匹配的彩陶设计元素,并在设计元素的多样化整合中实现了以空气净化器为例的多方案设计的目的。结论为传统器物的现代化设计拓展了一条理论研究和实践应用的新途径。

英文摘要：

By the analysis on cognition inertia in design application of traditional artifact modernized for ignoring user＇s demand of emotion, this paper constructed a new mode for product design based on cognition reconstructed on traditional artifact. It carried out study on cognition reconstructed of Majiayao ancient painted pottery with kansei design research, which started from modern cognition environment and took satisfaction of modern user＇s demand of emotion as principle. The design elements of ancient painted pottery which could match the typical imagery of modern small-sized household electrical appliance were extracted. Different kinds of design programmes of air cleaner, etc. were finally realized in the diversified integration of design elements. This paper explores a new way of theory study and practical application for traditional artifact modernized.