对我国82家机床企业的新产品开发项目进行问卷调查,利用回归分析方法,验证技术波动和市场变化两种外部环境分别对技术新颖度和市场新颖度两个创新度维度的创新绩效调节作用.结果显示技术波动对技术新颖度高的产品的绩效具有提升作用,市场波动则不具备这个效果.
Based on the samples of 82 Chinese machine tools enterprises,it makes a questionnaire investigation on their product development projects,and applies the regression method to analyze the moderating effects of market turbulence and technological turbulence on technology newness and newness to market,two dimensions of innovative performance of projects.The results show that technological turbulence improves the profitability of products with high technology newness,but market turbulence does not have the same effect.