中文摘要：

面对市场竞争日益剧烈和客户需求多样化的趋势，制造业供应链的制造商和经销商努力实现产销协同计划。然而在产销协同计划中时常出现冲突，及时有效消解冲突，能提高整个供应链的协作效率，改善供应链上企业间的合作关系；反之，会降低供应链的运作效率，削弱供应链的竞争力。针对这类冲突问题，引入让步协商策略，在有限信息共享条件下，建立供应链产销协同计划冲突协商模型；设计具有历史提议回顾特点的协商流程；通过文化基因算法，产生反提议生成策略；通过算例验证文化基因算法及冲突协商模型的有效性。

英文摘要：

In the face of increasingly fierce market competition and increasingly diversified demand, manufacturers and dealers of manufacturing supply chain pay great effort to achieve production marketing collaborative planning. However, it often generates conflicts in the process of production marketing collaborative planning. Resolving conflicts timely and effectively can enhance collaboration efficiency of the whole supply chain and improve cooperation relations between the enterprises in the supply chain. Whereas it will reduce operational efficiency of the supply chain and weaken competitiveness of supply chain. For this kind of conflict problem, concession negotiation strategy is introduced and a conflict negotiation model for supply chain production marketing collaborative planning is built in the case of limited information shared. The negotiation process has the feature of reviewing history proposals. A strategy for generating counter proposals is presented by memetic algorithm. The validity of memetic algorithm and the conflict negotiation model is verified by numerical experimentations.