中文摘要：

在全球制造网络的背景下,从不同战略角色的角度研究了制造企业的竞争优先权选择问题。在对企业战略角色和竞争优先权理论文献分析的基础上,提出了研究命题：对处于不同战略角色的制造企业来说,其选择的竞争优先权也不尽相同。在2009年国际制造业战略调查数据的支持下对上述命题进行实证,数据分析结果显示,质量、服务、创新、环保、社会责任要素对3类战略角色企业赢得订单的重要程度有明显差异。在此基础上,提出了基于战略角色的制造企业竞争优先权图谱,以供制造企业的竞争优先权选择参考。

英文摘要：

From the viewpoint of the global manufacturing networks,this paper studies the selection of competitive priority of manufacturing companies with different strategic roles.Based on reviews of strategic role and competitive priority theory,this paper proposes that the competitive priority selections made by the manufacturing companies with different strategic roles are different.Using empirical data from International Manufacturing Strategy Survey 2009,the proposition is analyzed.The results show that quality,service,innovation,environmental protection and social responsibility have different importance significantly in winning orders of manufacturing companies.Based on the research above,the map of competitive priority selection is formulated based on strategic roles and which may offer some advices to manufacturing companies for competitive priority selection.