中文摘要：

从构成要素与结构形式两个层面,立足于江西文化产业,解析服务模块化价值网。服务模块化价值网主要划分为产业内部服务模块化价值网和产业外部服务模块化价值网二个结构层次,其运作模式也是按照这二个层次进行的。同时,产业内外不同服务模块要素借助同一个无形的网络平台进行交流与融合,通过竞争、合作与创新等方式,实现良好运作。

英文摘要：

This paper analyzes service module values network on basis of Jiangxi cultural industries through dimensions of constitutive elements and structural forms. The network falls into two structural levels： internal industry net and external industry net, on which the whole network operates. At mean time, elements in-and out-industry service module needs an intangible network platform for communication and integration,thus realize proper operation through competition, cooperation and innovation.