基于Pareto/NBD模型得到网络信息失效判据,对信息个体进行寿命预测,并根据马尔可夫链的理论构造了网络信息获得评论的马尔可夫模式,给出了一种测度余留价值的方法。同时,以人民网强国论坛帖子为例进行了实证分析,讨论了测度模型的应用价值和下一步的研究内容。
Based on the Pareto/NBD model,we get the network information failure criterion and use it to predict the individual lifecycle.Then,we construct a Markov model of network comments and give a meth od of counting residual value.Using posts on Forum of Powerful Nation of People.com.cn as an example,we make an empirical analysis,discussing the application value of measurement model and the next step in the research.