中文摘要：

当前关于如何在具体的管理情境下充分有效地运用传统文化进行管理实践已成为学者研究的焦点。采取案例研究方法,以德胜洋楼有限公司为案例,以儒家的君子思想为理论依据,探讨德胜洋楼有限公司在以＂德＂为先导的基础上,如何从＂仁治、义利、诚信、才智、礼制＂等五个方面全面、系统地构建君子文化管理之道。同时,基于该案例的进一步研究和分析,试图探索中国管理思想实践运用的一般模式,对于完善中国管理学运用体系,提升中国管理学的实践性和操作性具有重要的理论参考价值。

英文摘要：

Currently, how to make full use of the traditional culture to carry out management practices in the context of specific management situations has become the focus of the researches of management scholars. By applying the case study method and on the theoretical basis of Confucian gentlemanship, this paper takes Tecsun Company Ltd. as a case to explore how Tecsun Company Ltd.can comprehensively and systematically establish the gentleman cultural management practice from the five aspects of ＂ the benevolent administration, the relation between righteousness and profit, integrity,intelligence and ritual system＂ on the basis of ＂ virtue＂. Meanwhile, based on further studies and analysis of the Tecsun case, it tries to explore the general pattern of Chinese management thinking in practical application, which can have the value of theoretical reference for the improvement of the application system of Chinese management and enhancing the practicalness and operability of Chinese management.