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中文摘要：
运用（Ordered）Logistic模型,实证分析食品安全认证与追溯体系耦合背景下农户响应行为的影响因素。结果表明：专业机构可追溯信息监管有效性、下游主体监管、可追溯信息的作用显著影响农户对可追溯信息的传递行为,而认证标准的需要程度、可追溯信息反映生产情况、周围人遵守食品安全规定程度显著影响农户利用认证标准规范可追溯信息的积极性。
英文摘要：
This paper empirically analyzes influencing factors of response behavior of farmers under the coupling of food safety certification and traceability systems using （Ordered） Logistic model. The results show that effectiveness of professional institute＇s supervision of traceability information, supervision of downstream body and effect of traceability information have significantly affected farmers＇ transfer behavior of effective traceability information, while degree of certification standards requires, traceability informa- tion＇s degree of reflecting production and surrounding people＇s degree of compliance with food safety regu- lations have significantly affected farmers＇ enthusiasm of regulating traceability information by certified standards.
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