中文摘要：

旅游伦理研究是国内外旅游学界较少关注的研究领域,而日益凸显的旅游伦理问题又决定了行业和学界都迫切需要这方面的理论指导。为此,文章通过理论建构与实证检验,从个体微观角度,初步分析了旅游道德感知的组成结构及个体旅游实践经历对旅游道德感知的影响作用。研究结果表明：通过道德注意力、相对主义伦理立场、理想主义伦理立场所建构的旅游道德感知结构具有很好的可靠性及外部有效性;旅游行业实践经历与个体旅游道德感知的关系显著,能够显著影响个体的旅游道德感知。在理论方面,该研究适度拓展了旅游道德感知的研究内容,说明了旅游道德感知的架构具有较好的外部有效性。研究结果对指导旅游伦理教育、企业内部伦理建设及学生个体的道德感知提升均具有指导意义。

英文摘要：

Behind the development of globalization and popularization of tourism, the destructive effect of tourism has become increasingly prominent, such as its impact on the destination culture, influence on consumer behavior and corporate competition, and damage on resources and environment by excessive unreasonable development. The development mode of killing the goose that lays the golden eggs has been criticized by western tourism theoretical studies. What is more, many anomic problems such as drug abuse and prostitution are constantly breeding and growing because of extensive development of tourism. As a new issue and field of ethical research, the study of tourism ethics is very necessary and important in contemporary context whether from the bottleneck of Chinese tourism development, or from the trend of emphasizing localization in global theory. In the context of generally unbalanced ethical environment within the tourism industry, it is worth discussing deeply that whether employees especially those who have just entered the tourism industry will be negatively affected by the imbalance of ethical atmosphere, how their moral perception get affected, and what the relationship is between tourism industry practice and tourism moral perception. This paper firstly discussed the structure of tourism moral perception, which selected the relativism ethics position, idealism ethics position and moral attentiveness to construct the structure of tourism moral perception. The reasons are as follows： moral attentiveness represents the degree of individual perception and consideration of moral and moral elements in the long-term daily experience, that is, individual＇ s ability to identify and perceive ethical events; while relativism ethics position and idealism ethics position define the factors and degree of individuals＇ consideration when dealing with ethical events and making judgment. The combination of the three can clearly and completely explain the composition of tourism moral perception structure. Forsyth＇ s