在深入阐释国内外现有研究不足的基础上提出旅游者城市感知研究主题。以405份实地调查问卷为数据源,应用均值比较等统计方法分析旅游者对长沙城市感知特征。结果显示:旅游者对长沙城市总体正面感知较弱,感知系数为3.088;旅游者对长沙城市各变量的感知强度存在差异,对”地方演艺”、“现代建筑”、“城市古建筑”以及“购物商场”等城市指标感知强烈,对“公交系统”和“出租车系统”感知相对较弱。研究表明,旅游者城市感知特征实证研究对同等或同类城市具有普遍性的政策借鉴意义,有利于加强旅游发展与城市发展的协调控制,共同推动旅游者城市总体感知的提升,促进城市各要素建设的效益最大化。
It is of great significance to investigate and study tourist' s urban perception not only on tourism aspects, but also non-tourism aspects such as economy, society, culture, environment and traffic as these urban factors are becoming more and more important to urban tourism development day by day. After analyzing on the short- age of existing researches at home and abroad, this paper has done empirical research on the tourists' urban percep- tion in Changsha based on survey questionnaire and social statistical method. Tourists' urban comprehensive per- ception on Changsha is not very intense and the coefficient is only 3. 088 ; The perception strength on the urban var- iables are different, which on urban culture, urban economy and urban environment are relative strong, but on the urban society and urban traffic are weak; The perception indicators of "local performance", "modern architec- tures", "urban ancient buildings (heritage, ancient streets)" and "shopping mall" are relative strong, but the "public transport system" and "taxi system" are weaker. According to the results, some policy suggestions are discussed finally.