基于计划行为理论(TPB)构建了用户参与可穿戴式设备创新的影响因素模型,通过问卷调查进行了实证研究。结果显示,用户参与可穿戴式设备创新的感知行为控制对用户的创新行为没有显著影响;用户的参与态度、主观规范、感知行为控制对用户创新意愿具有显著正向影响;用户的个性化需求、自我发展和参与乐趣对创新态度具有显著正向影响;群体因素和互惠关系对主观规范具有显著正向影响;自我效能和创新环境对感知行为控制具有显著正向影响。
Based on the theory of planned behavior, an influential factors model of user participation in wearable device innovation is proposed. Then an empirical study based on the data collected by question- naire is conducted to confirm its validation. The results show that perceived behavioral control has no signifi- cant effect on user innovation behavior. The user's attitude towards participation, subjective norm and perceived behavioral control have significant positive effects on the intention of innovation. User's personal needs, self-develop need and participation fun have positive effects on the attitude towards participation. Group factors and reciprocal relations have positive effects on subjective norm. Self-efficacy and innovation environment have positive effects on perceived behavioral control.