中文摘要：

运用分层抽样和系统抽样法抽取宏村53家家庭旅馆,以去哪儿网上的网络点评为样本,运用ROST CM6内容挖掘软件和Nvivo10质性分析软件,从情感倾向、体验要素和旅游感知方面研究游客在家庭旅馆中的体验过程和结果。研究发现：游客积极情绪表现最高的是景区外家庭旅馆,消极情绪表现最高的是景区内游览线路外的家庭旅馆;游客对宏村家庭旅馆体验主要关注于软件服务、家庭旅馆环境、硬件设施、餐饮质量、风格特色、地理位置等方面;家庭旅馆对旅游目的地的认知也产生积极影响。

英文摘要：

It is indicated in the research, by sdecting 53 family hotels in Hongcun Village with stratified sampling and systematic sampling and taking as sample the network reviews from the net QUNAR in the use of ROST CM6 Content Mining Software and Nvivo 10 Qualitative Analysis Software, on the course and result of tourist experience in family hotels from perspective of emotional tendency, experiential factors and tourist perception that their positive emotion is the highest at the family hotels located outside of the spots while the negative one the highest at the hotels outside of tourist line but inside the spots, and their experience is mainly focused on soft service, hotel environment, facilities, catering quality, style and characteristics, and geographical position. And family hotels makes actively influence on the recognition to tourism destination.