基于投入-过程-产出的研究范式,对市场导向影响组织创造力的知识获取路径进行分析,研究发现,在技术知识和市场知识相互关联条件下,市场导向的三个维度获取知识的种类有所不同,以及市场导向的三个维度在提升组织创造力过程中对外部知识的利用效率存在显著的差异。
Under the Input-Process-Output paradigm, this paper examines how market orientation impact organizational creativity through external knowledge acquisition. Results show that, when considering the complementarity of market and technological knowledge, three dimensions of market orientation prefer different type of knowledge and there exist distinguished differences among three dimensions of market orientation in applying external knowledge to improve organizational creativity.