从产品创新战略角度探讨了企业技术多样化对其竞争优势构筑的影响及作用机理。研究结果表明,企业内部的技术多样化促进了企业实施产品创新战略,进而对其构筑竞争优势有积极影响。
In constructing the competitive advantage in a firm, intra-firm technological diversification plays an important role. The paper probes into the relationship between firm technological diversification and its competitive advantage from the point of view of product innovation strategy. The research suggests that technological diversification can promote the conduction of the product innovation strategy and then improve competitive advantage of a firm.