中文摘要：

文章采用问卷调查法收集广西猫儿山国家级自然保护区有关游客职业、收入、性别、年龄、客源地等市场结构特征数据，以及游客获知渠道、旅游动机、感知分析等行为特征数据，然后采用统计模型与定量分析方法对收集到的数据进行分析处理，探讨了猫儿山自然保护区国内游客市场结构及行为特征，并以此提出以市场为导向进行旅游产品开发、充分利用事件营销等拓展猫儿山自然保护区旅游市场的措施。

英文摘要：

The data about tourist market structure and behavior characteristics of Maoer nature reserve in Guangxi, such as the tourists occupation, income, gender, age and place as well as tourist information channels, travel motivations and perception analysis are collected by questionnaire. Then these data are analyzed through statistical model and quantitative analysis to discuss the tourism market structure and behavior characteristics. Lastly, some suggestions, like market - oriented product development for tourism are proposed to improve the development of Maoer Mountain nature reserve.