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中文摘要：
组织形象是组织的核心竞争力。在地球村业已形成的今天,＂形象＂深刻地影响着一个组织功能的发挥和目标的达成。作为有90多年历史的共青团组织,在＂微传播＂大行其道的当下,其组织形象在继承和发扬传统的同时,也应与时俱进,挖掘内在潜力。通过提倡微理念、营造微形象、开展微活动、融入微创意、实施微整合的五微步骤,进一步塑造青年喜爱的组织形象,增强形象的多样性和鲜活度,为职能发挥营造更加有利的内外环境。
英文摘要：
Organizational image is the core competitiveness of an organization.For the formation of the global village has been reached today,image has profound impacts on organizational functions and the achievement of its goals.As an organization with 90-year history,the Communist Youth League should keep up with the development of time and explore the inner potential under the context of＂micro-communication＂.The Communist Youth League should shape its organizational image loved by the youth,enhance the diversity and vitality of image and create more beneficial internal and external environments for the play of its functions through five steps：promoting micro-concept,creating micro-image,holding micro-activities,involving micro-creativity and implementing micro-integration.
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