中文摘要：

为了将网站访问者转化为消费者,设计一种电子商务网站个性化推荐方法.该方法采用数据挖掘技术获取客户的个性化特性,从而产生个性化产品推荐建议或决策.实验表明,提出的方法是有效可行的.

英文摘要：

A new approach is designed for providing a personalized interface between Web visitors and E-commerce sites,so as to convert the visitors into buyers.This personalized approach models customer behaviors based on data mining and makes product recommendations accordingly.Experiments show that the proposed approach is effective.