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中文摘要：
以杭州湾汽车学院勇·潮读书节为例，介绍了勇·潮校园文化品牌和勇·潮读书节的基本情况，分析了勇·潮读书节与书香校园之间的关系。通过举办勇·潮读书节系列活动，发挥学生的主体作用，营造浓厚的读书文化氛围。通过建立长效机制。有力地推动了书香校园建设的健康有效发展。
英文摘要：
Taking Yong Chao reading festival in Hangzhou Bay automobile institute for example, which introduces the basic situation of Yong Chao the brand of campus culture and Yong Chao reading festival, analysising the relationship of Yong Chao reading festival and academic atmosphere in the campus.With holding the series of activities of Yong Chao reading festival,it develops the principal function of students, creating a strong atmosphere of reading culture.With building up long-term mechanism, promoting the healthy effective development of academic atmosphere in the campus
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