中文摘要：

枸杞产业是宁夏重要的特色农业项目之一，宁夏中宁县是其核心区。枸杞产业的特色包含人文、产地和产品三个方面。中宁县既把枸杞的传统特色作为一种资产专有权加以保护，同时也注重开发新的特色和利用途径。在产业发展管理上有设立项目区，实行项目管理；推行无公害生产，强化科技服务；完善产业链，突破加工和销售“瓶颈”等创新举措，这些措施推动着传统产业的升级。相配套的微观管理制度有产业发展评价制度、企业整合制度和品牌管理制度，也具有理论和实用价值。从推动各种特色农业健康发展来看，中宁枸杞产业是一个可供借鉴和深入研究的实证案例。

英文摘要：

Wolfberry industry is one of the most important characteristic agricultural programs. Zhongning County is the main place of origin of wolfberry. Its feature includes culture, special producing areas and products. Zhongning County not only protect this industry as a traditional feature, but also pays attention to developing new features and using ways. Some measures have been taken to promote the update of this traditional industry. These measures include establishing program areas, implementing free-contamination production, strengthening sci-tech service for farming households, consummating industrial chain, and breaking through the bottle-neck of wolfberry＇s processing and sale. Corresponding microcosmic management system has been eguipped with systems of industrial development eualuation, enterprise conformity and brands＇ management. In order to prompt healthy development of different characteristic agricultural industry, wolfberry industry is a good demonstration case for reference and further research.