中文摘要：

在我国社会转型期，非营利组织在快速发展的同时也面临着日趋严重的声誉危机。基于非营利组织声誉理论内涵的分析可知，社会转型期我国本土化非营利组织声誉的形成及水平受国家制度、社会氛围和组织管理三个因素的制约与影响。转型期我国非营利组织声誉危机源于声誉投资机制、信息传播机制、激励约束机制、惩罚机制和监控机制这五大声誉机制的失灵或缺失。因此，可通过由个人治理和组织治理构成的主体性实施以及由政府治理和社会治理的客体性实施两条路径来实现我国非营利组织声誉的重塑。

英文摘要：

As a strategic advantage and a kind of intangible assets, reputation has been a cornerstone for the existence and development of the Not-for-profit （NFP） Organization, an entity that is committed to facilitating the social benefits. During the social transition period, while developing rapidly, NFPs in China have been confronted with an increasingly serious reputation crisis. Therefore a probe into the crisis origin and remodeling path of NFP＇s reputation in the Chinese social transition period will be of significance to the healthy development of nonprofit sector and the construction of modern social organization system in China in the future. The theoretical connotation and localized understanding of NFPs＇ reputation. Compared with the for-profit organizations, the reputation of NFPs has three classic features： the extensiveness of social embeddedness; the diffusion of value in the society; the complexity of management. Meanwhile, for NFPs, the reputation has five positive functions： （1）the reforging function of organizational image;（2） regulating function of opportunistic behavior; （3） the assessment function of service quality ; （4） thestrengthening function of organizational capability; （5）the distinguishing function of organizational identity. Besides, from the point-view of system management, the article indicates that, as the system input, country system, social climate and organization management in the Chinese social transition period which NFPs are confronted with, have directly influenced the features and values of organizational reputation as an output of intangible assets. The crisis origin of NFP＇s reputation in the Chinese social transition period. The article points out that the crisis origin of NFP＇s reputation in the Chinese social transition period lies in the failure of five key reputation mechanisms. First, the reputation investment mechanism. The deficiency of responsible parties and the blur of target direction which resulted from the special property