中文摘要：

商业生态系统是一个复杂系统，它要求企业把自己看成是一个更广泛的经济生态系统和不断进化的环境中的一部分。对于现代企业家来说，如何经营商业生态系统，与完善企业内部治理结构是同等重要的，而中国传统商人精神的现代性转化可以为这一过程带来有益的指导。文章运用案例研究方法，从全新视角分析了企业家中庸思维与企业社会合法性获得之间的理论机理。深入研究后作者发现，具有中庸理性的企业家，在面对重大事件时应该将自己融入周围环境，与社会的其他个体和组织保持在一个动态的和谐均衡状态。避免激进手段，在时刻变化的商业生态系统中寻求最恰当的均衡点，学会从经营企业发展到经营社会的更高级阶段。文章也是中西理论融合和学科交叉研究的一次有益尝试。

英文摘要：

Business ecological system is a complex system acquiring firms to take themselves as a part of the far-ranging economic ecological system and the evolving environment. For entrepreneurs, how to adapt to the business ecological system is as important as it is for them to improve the enterprise internal governance structure and producing process. Firms even cannot survive if they lack or lose their social legitimacy. This article addresses from different perspectives the connection between entrepreneur＇ s compromise/reasoning and enterprise＇ s social legitimacy. The result shows that the sense of the entrepreneurs＇ moderation and rationality is useful to help their firms gain social legitimacy. When facing important events, those entrepreneurs will keep a dynamic balanced and harmonious relationship with other individuals and organizations in the business ecological system. Also, they will avoid radical measures and behavior, but learn how to manage first a business well and then to manage socially very well.