中文摘要：

随着国家实力增强,汉语国际传播既面临着前所未有的机遇,也面临一系列的挑战。汉语国际传播是增加国家软实力的重要途径,我们不仅要重视对外汉语教学技术的研究,也要重视汉语国际传播的宏观战略研究,因此从不同学科角度对汉语国际传播进行规划非常必要。从传播学视角研究语言学中的“语言”传播,即以语言为媒介把某类“语言”作为一种信息进行传播,对传播的诸要素包括传播主体、传播客体、传播渠道、传播内容、传播效果进行分析,在此基础上,制定更加积极适用的对外语言传播政策,提高语言传播能力,丰富汉语国际传播的研究路径和方法。

英文摘要：

With the development of the country, international communication of general language text is not only facing unprecedented opportunities, but also faces a series of challenges. International communication of general language text is an important way to increase the country＇s soft power. We should not only pay attention to the study on the technology of teaching Chinese as a foreign language, but also pay attention to the macro strategic research of international communication of general language text, so plan- ning from the perspective of different disciplines on international communication of general language text is very necessary. From the perspective of communication, when we study international communication of general language text, we should analyze elements of the propagation, including communication subject, communication object, communication channels, communication contents, and communication effect. On this basis, we can formulate more positive and suited language dissemination policies, improve language communication abilities of our general language text, and enrich ways and methods of international communication of general language text.