中文摘要：

关于企业应用管理时尚的机制，已经形成了多达七种观点。各种观点之间尽管存在共识部分，但是争论部分要大得多，并且各种观点也有自相矛盾的地方，因此有必要提出一种新的系统性的理论以更完美地解释企业应用管理时尚的机制。本文根据创新扩散理论与消费者选择理论，在综合现有观点的基础上，提出了企业应用管理时尚的三层次选择机制，分析了企业应用管理时尚的条件、影响因素、选择程序、最优决策以及社会层面管理时尚的形成机制。

英文摘要：

For the mechanism of application of management fashion （MAMF） in enterprise there have already been formed seven opinions, of which the differences are more than similarities, and every perspective is, to some extent, self-contradictory. Therefore, it＇s necessary to put forward a new systematic theory to explain MAMF more properly. According to the theory of innovation diffusion and the theory of consumer choice behavior, this article puts forward the three-level choice mechanism based on the synthesis of the existing perspectives, then explains the conditions, the factors, the choice procedure and the optimal decision-making of MAMF and the formation mechanism of the social management fashion.