本文认为可以用人际网络节点的中心度指标来分析竞争对手。网络节点的中心程度可以由度中心度、最近距离中心度、路中心度等指标从不同角度来说明,本文依次探讨了竞争情报工作者如何利用各种不同的中心度指标对竞争对手企业的内部人际网络、基于供需链的人际网络、基于战略联盟的人际网络的各节点做出正确的竞争策略分析。
The author thinks that node's centrality degree index of social network can be used to analyze the competitor. The node" s centrality degree can be explained through the angels of degree centrality, closeness centrality and betweens centrality. In turn, the paper probes into how to analyze the node of rival ' s inner social network, the social network based on supply-anddemand chain and the one built on strategic alliance to offer correct competitive tactics.